How it works

A vault that thinks with you.

Marje turns a folder on your disk into an operating system for your AI. Your knowledge, your rules, your voice — permanent, portable, and ready the second you open a chat.

The vault

Your knowledge. On your disk. As real files, in a real folder.

Notes, spreadsheets, decks, PDFs, images — every file type, first-class. No proprietary format. No cloud dependency. Open the folder in Explorer or Finder and everything is right there: plain markdown beside your original DOCX, PPTX, and PDF. When you leave, you leave with everything.

Lakeside — Marje
Acme rebrand 2026.md

Acme Coffee Co. — rebrand 2026

/Clients/Acme Coffee Co./Projects/Acme rebrand 2026.md · in progress · due May 15

Direction

  • Reposition from "third wave artisan" to "neighborhood daily" — broader appeal, lower friction
  • Warmer palette: cream + dark roast + a single accent
  • Display face: a chunky humanist serif, not the current geometric sans

Deliverables

  • Wordmark + secondary mark (in progress, v3 going out today)
  • Color tokens + type system
  • Bag packaging (separate project — see /Acme bag packaging.md)
  • In-store signage, shelf talkers, menu board

Brand voice

Warm, knowledgeable, never precious. We talk about coffee like a baker talks about bread — with care, but no mystique.

Color tokens

Dark roast
Cream
Accent
Ink

Next

  • Send v3 mockups today (task created)
  • 20-min review with Megan Wednesday morning
  • Iterate based on packaging direction call Friday
Folder rules

Write a sentence. Teach the whole folder.

Right-click any folder. Type an instruction in plain English. It cascades to every file inside and every folder beneath. “Use a formal tone for this client.” “Apply the residential pricing formula.” “Summarize every call in under 200 words.” Your voice, your policies — permanently wired into every session, without writing a single prompt.

Lakeside — Marje
Acme Coffee Co.
/Clients/Acme Coffee Co./
Module Rules · managed by design-studio
Module: design-studio
Every project file requires a "client" frontmatter field
When a new file is created in /Projects/, the wizard prompts for the client name. Cascades to subfolders.
Module: design-studioAI
Auto-create a task when a project status changes to "in-review"
Pipeline triggers — task added to /Tasks with the project as parent.
Folder Rules
AISubfolders
Use the Acme brand voice for any client-facing copy
When Claude drafts copy in /Clients/Acme/, pull tone from /Clients/Acme/Brand/voice.md.
New files default to status: "draft"
Adds frontmatter automatically on file creation.
Inherited Rules · cannot edit here
from /AI
No purple in any color palette
Inherited from vault root. Apply to all design output unless overridden.
from /Subfolders
Source preservation: never modify originals on import
Inherited from vault root. Cannot be overridden.
from /Clients
Every client folder requires Brand, Projects, Files, Notes subfolders
Inherited from /Clients. Auto-creates missing subfolders on first save.
Connect your AI

One tool call. Full context.

Marje ships with a structured MCP server built in. When Claude enters your vault, it sees architecture — the rules, the relationships, the brand voice, the history — in a single call. No file-by-file reads. No re-explaining. No context that burns tokens and evaporates when the session ends.

Lakeside — Marje
Marje AI
Claude · Sonnet 4.7
Draft the rebrand v3 follow-up email to Megan. Include the new wordmark direction and the three packaging concepts. Keep it short.
Claude · sonnet-4-7 · via MCP
Pulling brand voice + Acme client context from your vault. Drafting now — using the warm/knowledgeable tone from /Clients/Acme/Brand/voice.md and referencing the v3 marks in /Files.
get_folder_context read_file (voice.md) list_files (Brand/)
Claude
Hi Megan, Attaching the v3 wordmark direction and three packaging concepts as discussed. Quick orientation before you dig in: • Wordmark — chunkier serif, less precious. The angle on the "A" is the only thing pulled forward from v2. • Packaging — concept 1 is the safe play, concept 2 is what we both got excited about on Tuesday, concept 3 is the curveball. Happy to walk through any of it on a 20-minute call this week — I have Wednesday morning open. Sam
Perfect. Also create a task to follow up Friday if no response.
Claude
✓ Created task in /Projects/Acme rebrand 2026/Tasks: "Follow up with Megan on rebrand v3 if no response" — due Friday, priority medium.
create_module_record (task)
Cmd+Enter to send · Drop files to attach Lakeside · 1284 files
The dashboard

The first thing you open every morning.

A command deck for your business. Pin the folders, inboxes, sites, and apps you actually use. Widgets for mail, time, weather — anything worth keeping close. Under the hood Marje watches the vault for new files, rule changes, and calendar events, so what you see reflects the state of your work, not a stock template.

Lakeside — Marje
🎨 Lakeside
Good evening, Sam
Sunday, April 19
+ Pin Widgets Edit
🌙 58° H64° L49°
8:42 PM
MCP
Claude
Connected
52 tools
Cowork
Today
Send Acme rebrand v3 mockups
Northshore: respond to copy edits
Marina brochure — final proof
Invoice Q1 retainers
Apps
F
Figma
Ps
Photoshop
Cursor
N
Notion
Shortcuts
Acme
Northshore
Invoices
Brand kit
Gmail
4
Megan @ Acme
Re: rebrand v3 — small note
11:42 AM
Northshore
Copy edits attached
10:08 AM
Stripe
Payment received: INV-1042
yesterday
📈
Client List
5 clients · 3 active · 1 lead
Module
Acme Coffee Co. F&B
Northshore Outfitters Retail
Marina Yacht Club Hospitality
The Daily Post Media
💰
Invoices
$10,300 outstanding · 1 draft
Module
INV-1042 Acme Coffee Co. $4,200
INV-1043 Northshore Outfitters $6,800 sent
INV-1044 Marina Yacht Club $3,500 draft
It's Nice That
A studio rebuilds itself in public 1h
Type as a service: 2026 pricing roundup 3h
Why "vibey" is the new safe 6h
Marje
Behind every great AI.
The marketplace

Folders that act like apps.

Install Client List — a folder becomes a CRM. Install Job Estimates — it becomes a quote system. Install the Freelancer workspace — the whole vault gets pre-wired for invoices, proposals, and client comms. Ten modules included. $1.99 each beyond. Every module inherits your rules the moment it lands.

Lakeside — Marje
2 free modules left
Home / Store / Discover
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